If you are a business or sales person who views cold calling negatively and just as a “numbers game”, you are likely to be unsuccessful using cold calling. For you, it is likely that “cold calling is dead.”
No doubt, reaching decision makers is tougher today than years past. However, the success of cold calling fundamentally relies on the sales person’s training, attitude and skills.
Successful cold calling has a number of potentially huge business benefits including:
- Superseding existing suppliers
- Preempting the competition
- Identifying new business possibilities
- Creating new business opportunities
Explore turning cold calling into a success for your company at Telemarketing.com ( http://www.telemarketing.com/coldcalling/ )