Sales leads are the live blood of any sales person. Leads are not all equal. Some are more likely to buy than others.
Some like them hot…
Safe to say, most sales associates love hot, ready to buy leads. Warm and hot leads may consist of website visitors that have learned about your products or services and then completed a web form or called for pricing information. Some of the hottest leads, are prospects that have agreed to a face-to-face appointment, event, seminar or a sales call appointment.
Some like them cold…
It should be said, every warm and hot lead was once a cold lead. A “cold lead” is a person for whom there has been no first contact. First contact may occur in the form of clicking an online ad or Google search result leading to your website, networking via social media, or in the form a “cold call.” Few sales reps love making a cold call. However, few sales associates have all the leads they need handed to them. Researching to develop a prospect list and then making cold calls can help to fill a rep’s sales pipeline.
Everyone likes them in the pot and sold…
No need to say, the main goal of any sales person is to get their product or service sold and to fill their pot of sales commissions. However, there are no sales without both cold and hot leads. Getting enough leads and converting cold leads into hot leads can be a challenge. It may be helpful to seek and use professional cold calling and appointment setting services.
Suggested Resources / Reading:
You can learn about cold calling services at Telemarketing.com.
AppointmentSettingPros.com also offers a great guide to outsourcing the lead generation process:
“The Definitive Guide to Outsourced Lead Generation: Why it Works“