Tag: Outbound Calling

Outbound Calling is Not a Numbers Game

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By Peter DeHaan, Contributing Blogger Although outbound calling stats vary by industry, campaign, and offer, they may look something like: place 100 calls, reach 50 contacts, verify five prospects, and make one sale. At this point you have a formula and calling becomes a numbers game. To sell more, you make more calls. You can increase the efficiency of existing staff or throw more people into the calling pool. In either case the result is…

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