Tag: URL

Dropping the “Network” From AnswerNet

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As AnswerNet continues to grow and mature, we are constantly looking for ways to strengthen the AnswerNet brand in the marketplace. While planning our strategy, we thought about the name “AnswerNet Network” and what it meant to people who were not familiar with us. And in some cases, to those who knew us well. We came to the conclusion that the name AnswerNet Network was confusing to people because it could be construed as an…

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Why You Need the "Right" URL

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Most dot-com venture capitalists would confirm that you can’t build a business solely based on acquiring the “right” URL. However, having a URL that properly identifies your company and/or your products and services can truly help you build your fast-growing business. A good URL increases your brand awareness and makes it easier for people to communicate with you.  My own company, AnswerNet, owns many URLs. We acquired each URL in one of three ways:  …

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