Author: robert.kent
Sales Leads Hot, Sales Leads Cold…
Sales leads are the live blood of any sales person. Leads are not all equal. Some are more likely to buy than others. Some like them hot… Safe to say, most sales associates love hot, ready to buy leads. Warm and hot leads may consist of website visitors that have learned about your products or services and then completed a web form or called for pricing information. Some of the hottest leads, are prospects that…
Read More »Industry Make-up of Businesses Seeking Call Center Services
An 18-month study was performed by surveying 3,672 businesses, which were categorized by industry into 70+ categories. The objective of the study was to determine which industries most often seek to use call center services. The main finding was that there was no one industry category that consisted of more than 11% of businesses seeking call center services. For businesses, this suggests that, regardless of which industry category you fall in, it is likely that…
Read More »AdWords Introduces Message Extensions: Text Enable Your Business Number Now
On Monday, October 17, 2016 Google AdWords posted that they are introducing “Message extensions.” The message extensions give users seeing than ad an easy option to text a business to start a conversation and continue it whenever it is most convenient for them. The Google post mentions that 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service. So this looks like a great opportunity…
Read More »Cold Calling is Dead. Really? Maybe not…
If you are a business or sales person who views cold calling negatively and just as a “numbers game”, you are likely to be unsuccessful using it. For you, it is likely that “cold calling is dead.” No doubt, reaching decision makers is tougher today than years past. However, the success of cold calling fundamentally relies on the sales person’s training, attitude and skills. Successful cold calling has a number of potentially huge business benefits…
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